In 100 Words: Why We Plan


It’s wonderful to begin a new year with a fresh plan! We enjoy the feeling of getting our organizational and personal goals identified. But,… the process is work. We must understand the market, research opportunities, and then debate which objectives should be priority.

Why do we go to this effort? The answer centers around three ways we, as human beings, are designed. We have:

• A natural excitement for the future.
• The capacity to think and plan.
• The desire to shape the elements around us to realize potential.
In short, we make plans to have an impact and shape our future.

“While I take inspiration from the past, like most Americans, I live for the future.” Ronald Reagan

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